Holdup Agency

Meta Ads — Facebook & Instagram

Meta Ads that convert, not ones that burn budget.

Meta Ads agency based in Italy. We build Facebook and Instagram funnels for ambitious brands: precise targeting, creative that performs, continuous optimisation.

Meta Ads (Facebook and Instagram Advertising) is one of the most powerful ad channels in the world — if you know how to use it. 90% of companies running ads themselves waste between 30% and 70% of their budget on wrong audiences, underperforming creative and unstructured testing. Holdup Agency is a Meta Ads agency based in Italy specialising in lead generation for ambitious brands: car dealers, solar companies, real estate agencies, professional firms, fashion brands, e-commerce. We handle strategy, targeting, creative (video and static), copywriting, pixel tracking and continuous optimisation. Everything in-house, no external freelancers.

Why us

Campaigns that actually work.

01

Data-driven strategy

We start from deep research: competitor analysis, audience profiling, funnel mapping, industry benchmarks. Zero improvisation.

02

In-house creative

Videos, statics, UGC, reels — all produced by our team. No bouncing between different agencies for every asset. One team, one result.

03

Clean tracking and attribution

Pixel setup, Conversions API, server-side tracking. iOS 14+ and cookieless ready. The numbers you see are real, not inflated.

04

Transparent reporting

Weekly dashboard with CPM, CPC, CPL, ROAS, LTV. You'll always know where every euro of your budget goes and why. Zero black box.

How we work

From brief to scale in five phases.

01

Audit & initial strategy

Existing account audit (if any), competitors, audiences, past creative. We define goals, KPIs, budget and a 90-day roadmap.

02

Technical setup

Pixel, Conversions API, custom events, product catalogue (if e-commerce), campaign naming convention. Bulletproof tracking.

03

Creative production

Script, shooting, editing, motion graphics, statics. We produce 5-15 creatives per campaign to test different angles.

04

Testing & optimisation

First 2-3 weeks of learning phase with contained budget. We identify winners, kill losers, scale gradually.

05

Scale & iteration

Vertical scaling (more budget on winning ads) and horizontal (new audiences, new angles). Weekly report and alignment call.

Industries we serve

Where we get the best results.

We know funnel dynamics and audiences in these industries deeply because we've been working in them for years.

Car dealersLead generation for sales and long-term rentals.
Solar / photovoltaicQualified appointments for on-site surveys.
Real estateSales and rental leads, targeted promotions.
InsuranceLeads for car, home, professional liability.
Fashion & retail e-commerceROAS campaigns, catalog ads, retargeting.
Restaurants & franchiseApp user acquisition, reservations, delivery.

Case studies

Numbers that speak for themselves.

Some of the brands we actively manage Meta Ads for.

Giacchi Automobili — Advertising Services case study by Holdup Agency

Giacchi Automobili

Car dealership — lead generation on Facebook and Instagram.

Prima Soluzioni — Advertising Services case study by Holdup Agency

Prima Soluzioni

Insurance sector — multi-vertical campaigns.

McDonald's — Advertising Services case study by Holdup Agency

McDonald's

Restaurant franchise — local social advertising.

Get a quote

Ad management tailored to your business.

Our fee structure depends on objectives, industry and campaign volume. During the audit call we honestly tell you what makes sense for your specific case — no beating around the bush.

01Initial setup (Pixel, CAPI, first creatives)
02Monthly campaign management
03Extra creative production (video / reel / UGC)
04Recommended ad budget based on industry and goals

Frequently Asked Questions

It depends on industry and goal. It's important to have a sufficient ad budget to allow the algorithm to exit the learning phase and collect meaningful data. For e-commerce it depends on average order value and target CAC. During the audit call we give you a realistic and transparent assessment for your specific case.

Meta Ads campaigns have a 7-14 day learning phase where the algorithm collects data. First meaningful results arrive after 2-4 weeks. By month three you have a clear CPL and ROAS baseline. Anyone promising results in 48 hours is selling smoke.

We produce them, in-house. Videos, reels, UGC, statics, motion graphics — everything. We only ask you for raw material (product photos, team videos, client testimonials if available) to enrich the creatives. No need to coordinate with another agency.

We also handle Google Ads (Search, Performance Max, YouTube). Often the most effective strategy combines Meta for top and middle funnel and Google for bottom funnel (commercial intent). During the call we tell you what mix makes sense for your business.

We implement Conversions API (CAPI) server-side, in addition to the classic Pixel. This lets us recover most of the signal loss caused by iOS 14+ and ATT. We also set up custom events and UTM tracking for real data on cookieless attribution.

We work with 3-month minimum contracts because below that the algorithm doesn't have time to mature. After month three we go month-to-month with 30-day notice. No multi-year lock-ins. Results bind us more than contracts.

THE NEXT STEP

Let's build something
truly unique

Let's talk about your goals and how to reach them. Let's start building the growth of your brand together.