McDonald's
Social media management
Client
McDonald's
Industry
Food
Services
Social media
Location
Italy
About the project
McDonald's is one of the most recognizable brands in the world. For two locations in the province of Verona, San Martino Buon Albergo and San Giovanni Lupatoto, we handle social media communication with content production designed to speak to the local community.
Challenge and solution
Challenge
Working with a global brand while maintaining authentic, locally rooted communication, capable of generating real engagement with a local audience without distorting the brand's identity.
Solution
We developed a content strategy based on native reels for the locations' social media, balancing McDonald's visual identity with a more direct tone that's closer to the local community.
Our process
Discovery
Briefing · Brand analysis · Roadmap · Moodboard
Strategy
Target definition · Editorial plan · Tone of voice · Benchmark
Production
Filming · Editing · Copywriting · Publishing
Analysis
Monitoring · Reporting · Optimization · Iteration
THE NEXT STEP
Let's build something
truly unique
Let's talk about your goals and how to reach them. Let's start building the growth of your brand together.